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Case Study / Branding & Identity

Aaish

A fashion identity carried into physical detail.

DisciplinesFashion identity · Apparel labels · Physical brand applications
Aaish luxury fashion brand identity and foil-stamped retail shopping bag presentation

01 / Project Visuals

Aaish embossed denim leather patch with precision contrast stitching on raw denim
Aaish embossed denim leather patch with precision contrast stitching on raw denim
Aaish luxury woven satin neck label and branded apparel hangtag system
Aaish luxury woven satin neck label and branded apparel hangtag system
Aaish apparel unboxing experience and tactile physical packaging suite
Aaish apparel unboxing experience and tactile physical packaging suite

02 / Capabilities

Aaish needed a consistent identity across garments and physical retail touchpoints.

Banana Studios developed the identity and its apparel-label, hangtag and retail-packaging applications.

  • Fashion identity
  • Apparel labels
  • Physical brand applications
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