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Case study / Branding & Identity

MidCity Cafe

A food brand carried through its physical environment.

DisciplinesEnvironmental branding / Visual applications
MidCity Cafe entrance branding presented in day and night views

Client / Context

The work begins with the real situation.

MidCity Cafe needed its identity to remain recognisable across a real physical environment and different viewing conditions.

01 / Challenge

Carry one food-brand language from the entrance into signage, wall graphics and menu moments.

02 / What Banana Studios did

Banana Studios developed environmental branding and visual applications documented in the delivered cafe photography.

Real project material

The available material records entrance, day-and-night signage and interior graphic applications rather than a reconstructed presentation.

MidCity Cafe entrance branding presented in day and night views
MidCity Cafe branded wall and menu treatment
MidCity Cafe neon signage and burger graphic

Disciplines

The parts of the studio brought into the work.

  • Environmental branding
  • Visual applications
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